The Strategic Leadership Symposium is ideal for Dealer Principals, General Managers, Service Managers, and Fixed Operations Directors committed to elevating their operations to new heights of success and profitability.
DealerPRO Training, the undisputed leader in fixed operations training, invites you to an exclusive two-day symposium tailored for top-level management in the automotive industry. With over 20 years of experience and partnerships with thousands of stores nationwide, DealerPRO Training has perfected strategies that dramatically enhance service department efficiency and profitability.
Mastering Technician Recruitment: Best Practices for Hiring and Developing Top Talent
In this interactive workshop, we will delve into the best practices for hiring, recruiting, and developing technicians in today’s automotive industry. With the technician shortage crisis and high turnover rates posing significant challenges for dealerships, it’s crucial to adopt effective strategies to attract and retain skilled technicians. Participants will gain insights into proven methods for identifying, recruiting, and nurturing top talent, ultimately enhancing their dealership’s success.
Best Practices for Hiring and Recruiting Technicians:
Develop a Clear Job Description: Craft detailed job descriptions that outline the specific skills, qualifications, and responsibilities required for the technician role.
Leverage Multiple Recruitment Channels: Utilize a variety of recruitment channels, including online job boards, social media platforms, industry associations, and employee referrals, to cast a wider net and reach potential candidates.
Highlight Career Growth Opportunities: Showcase opportunities for career advancement and professional development within your dealership to attract ambitious technicians who are looking for long-term growth.
Offer Competitive Compensation and Benefits: Ensure that your compensation packages are competitive within the industry and include attractive benefits such as health insurance, retirement plans, and performance-based incentives.
Provide Ongoing Training and Development: Implement comprehensive training programs, like the Technician Career Path Training Program, to upskill existing employees and cultivate a pipeline of skilled technicians from within.
Foster a Positive Work Environment: Create a supportive and inclusive work environment where technicians feel valued, respected, and motivated to perform at their best.
Streamline the Hiring Process: Simplify and expedite the hiring process to minimize delays and ensure a seamless experience for candidates.
Conduct Thorough Interviews: Conduct structured interviews that assess not only technical skills but also cultural fit, communication abilities, and problem-solving capabilities.
Implement Performance Metrics: Establish key performance indicators (KPIs) to measure technician performance and provide regular feedback to support their professional growth.
Build a Talent Pipeline: Continuously engage with potential candidates, even if there are no immediate job openings, to build a talent pipeline and ensure a steady flow of qualified candidates.
Key Takeaways:
Strategies for crafting compelling job descriptions that attract top talent.
Techniques for leveraging diverse recruitment channels to reach a broader pool of candidates.
Insights into creating a positive work environment that promotes technician satisfaction and retention.
Understanding the importance of ongoing training and development in nurturing technician skills and expertise.
Actionable steps for streamlining the hiring process and reducing turnover rates within the dealership.
Attendees will leave this workshop equipped with actionable insights and practical strategies to enhance their technician recruitment efforts and build a high-performing team that drives dealership success.
Register before September 20th to enjoy exclusive benefits, including preferred seating, access to a special Q&A session with our speakers, and more.
This intimate event is designed not just to discuss best practices but to connect the dots between everyday challenges and strategic opportunities in your dealership.
DATE: Postponed to 2025
LOCATION: Columbus Training Center
Features:
– Keynote speeches from renowned industry leaders
– Interactive workshops focusing on practical, profit-boosting techniques
– Networking opportunities with other top-level dealership executives
– Personalized sessions for goal setting and strategic planning
Gain insights from dealership management and fixed operations pioneers
Discover proven strategies from dealers nationwide through comprehensive, high-level discussions
Leave with a clear, actionable plan designed to enhance technician productivity and boost profitability at your dealership
Get expert advice on improving technician retention, a key factor in maintaining a competitive edge
Learn how to manage and monitor your team using industry benchmarks to guide performance enhancements
At this year’s DealerPRO Leadership Symposium, we’re honored to feature three exceptional leaders who are making waves in their respective fields. These thought leaders will bring their wealth of experience, innovative perspectives, and inspiring stories to the stage, providing invaluable insights and strategies to elevate your leadership journey.
Don Reed is a seasoned expert in automotive training, with over two decades of experience. As the founder of DealerPRO, North America’s leading Fixed Operations Training company, Don has earned industry recognition for his innovative approach to enhancing dealership operations. With a background as both a Franchised New Car Dealer and an RV dealer, Don’s expertise is unparalleled. His passion for excellence drives DealerPRO‘s success, providing cutting-edge training solutions that optimize customer service and boost profitability. As a respected industry leader, Don continues to revolutionize automotive training, empowering dealerships nationwide to achieve unprecedented success.
With over two decades of experience as a Franchised New Car Dealer, Don Reed is a seasoned veteran in the automotive industry. Recognizing the crucial need for Fixed Operations training, he founded DealerPRO, Northern America’s #1 Fixed Operations Training company. Leading a team of parts and service experts, Don developed the industry’s most comprehensive training program, driving superior customer service and maximizing profitability in service and parts. DealerPRO‘s success stems from constant adaptability and incorporation of the latest trends, evident in initiatives like the Technician Career Path. Through TCP, D-level technicians transform into confident C-level technicians, addressing the industry-wide challenge of technician shortage.
Bill Horgan, with over 20 years of experience as a Service Advisor and Service Director, joined DealerPRO in 2000 as a Fixed Operations Trainer. He quickly distinguished himself by achieving the highest profit improvement for his dealers among all DealerPRO Trainers. After being honored as Trainer of the Year, he was promoted to Director of Training in 2005.
In this role, Bill has been instrumental in leading the DealerPRO Team by creating performance-based training programs aimed at maximizing dealer profitability while improving CSI and Owner Retention. He has trained over 600 dealerships and designed and facilitated the Pro Performers Workshops for Service Advisors and Managers, emphasizing the importance of always “putting the customer first.”
Born and raised in a small town in Northeast Oklahoma, Ken grew up working on cars. He spent 25 years in Fixed Operations Departments, working for franchised Auto and RV Dealers. First as a Technician, then Shop Foreman and ultimately Fixed Operations Director for a large dealer organization overseeing 300 employees, grossing over $1,00,000 per month in Fixed Ops.
Currently, he is the Director of Sales Operations for DealerPRO Training, where he has worked with hundreds of Auto and RV and dealerships for the last 18 years. Ken’s vast experience in the U.S. and Canada, helping dealers increase profits in Fixed Operations and improve their overall performance, has brought him to the forefront as being one of the industry’s most knowledgeable guest speakers. He presents workshops at NADA, Performance 20 groups, ATD, NATDA, RVDA, NTP Stag, and Hunter Engineering-sponsored workshops among others.
Peter “webdoc” Martin: President of Cactus Sky Digital and Automotive Industry Expert
Peter Martin, widely recognized as “webdoc” in the automotive industry, is a distinguished expert in digital marketing, specializing in trends that are reshaping the way dealerships engage customers online. As President of Cactus Sky Digital, he leads a company acclaimed for its innovative digital marketing solutions, including online reputation management, social media strategies, conquest email marketing, and the integration of technology to boost sales.
Peter’s career in the automotive sector began in 1986 at Ricart Ford, where he was instrumental in elevating the dealership to the prestigious position of the #1 Ford Dealership in the nation. This early success marked the beginning of a lifelong passion and commitment to the automotive industry. Over the decades, Peter has gained invaluable experience working directly in dealerships and spearheading marketing initiatives tailored specifically for the automotive market.
His profound understanding of both dealership dynamics and digital marketing strategies makes him an invaluable asset to DealerPRO Training, where he also serves as the Marketing Director. In this role, Peter leverages his expertise to enhance training programs and develop marketing strategies that help dealerships maximize their operational efficiency and profitability.
Peter’s work at Cactus Sky Digital and DealerPRO Training exemplifies his ability to merge cutting-edge digital techniques with practical dealership needs, ensuring clients not only keep pace with digital trends but stay ahead of them. His strategic insights empower dealerships to thrive in an increasingly competitive marketplace by harnessing the power of digital transformation.
Peter Martin continues to be a pivotal figure in the automotive industry, driving innovation and success for dealerships across the nation with his expert guidance and visionary approach.
Spaces are limited to ensure a personalized and engaging experience for all attendees. Secure your place at this premier industry event and set the stage for a transformative year at your dealership.
Participiants will:
– Enhance their understanding of what drives technician productivity.
– Learn frameworks for increasing profitability through efficient service operations.
– Develop skills in employee retention to stabilize and strengthen their workforce.
– Gain insights into advanced tracking and management techniques that leverage real-time data against industry standards.